Profit Yourself Healthy Inc.
Profit Yourself Healthy (PYH) Academy
Profit Yourself Academy (PYH) will help you focus on the key elements needed to make your business profitable. Each week you will focus on a different area of the business that affects your profitability. You will learn all those things about your business that you were never taught in school or when you bought that business.
Introduction to the Profit Yourself Healthy Academy
1.Video: Academy Welcome
2. "How Your Business Works: Universal Business Model"
Chapter 1
Getting Your Head In The Game - Planning For Profit
Click on title to watch a video or view a PDF file.
1. Video: How Your Business Really Works Part
2. Video: How Your Business Really Works Part 2
3. Video: Playing to Win
4. Video: Stop Your Bleeding
5. Video: Your Business Strategy
5. PDF Document: Simple Strategic Planning White Paper PYH
6. Video: Strategy How Are You Going to Get There?
7. Video: Strategy What Bait Will You Use?
8. Video: Strategy Capturing Profits
9. Video: What is Holding You Back?
10. PDF: Goal Setting Exercise Instructions and Worksheet
11. Video: Using The One Page Plan with Guest Steven Beaman
12. PDF Document: Goal Setting Business Worksheet
13. PDF Document: Business Plan One Page Guide
14. PDF Document: Business Builder - Your Year Review
Chapter 2
Attracting More Customers- How To Market Effectively in a Digital Age
Click on title to watch a video or view a PDF file.
1. Video: Marketing In A Digital Age Intro
2. PDF file: Identify Your Ideal Customer
3. PDF file: Why Should Your Prospective Customers Buy From You?
4. PDF file: Is it Pain or Pleasure
5. Video: 4 Things You Need to Do To Be Effective In Marketing
6. PDF file: The Keys to Writing Good Ads
7. Video: Guerrilla Marketing for Your Small Business
8. PDF file: Measuring Your Results
9. PDF file: MARKETING List of Strategies
Chapter 3
How To Raise Your Margins and Keep Customers
Click on title to watch a video or view a PDF file.
1. Video: What is Margin and Why is it Important?
2. PDF file: Understanding Margins - Notes and Worksheet
3. PDF file: 16 Things You Can do to Increase Your Margins
4. Video: How You Can Raise Your Margins by Decreasing Your Costs pt 1
5. PDF file: Pricing for Profit - Notes and Worksheet
6. PDF file: Gross Margins By Industry
7. Video: Raise Your Margins by Decreasing Your Costs Part 2
8. Video: How to Increase Your Margins by Increasing Your Prices
9. PDF file: Markup and Margin Table
Chapter 4
Every Brain in the Game - Getting Your Team Working
Click on title to watch a video or view a PDF file.
1. Video: How to Have an Effective Staff Meeting
2. PDF file: Agenda for a Great Staff Meeting
3. Video: How to Conduct Staff Reviews
4. PDF file: How to do a Staff Review
5. PDF file: Every Brain 6 key Steps
6. Video: Every Brain 5 Steps To fixing Difficult Staff
7. PDF file: How to Deal With People Problems
8. Video: Every Brain Staff Survey
9. PDF file: Every Brain Sample Team Member Survey Cover Letter
10. PDF file: Every Brain in the Game Sample Survey Questions
11. PDF file: Every Brain Sample Team Member Follow Up
12. Video: Management Meetings 90 day Plans
13. PDF file: Human Resource Strategies
14. PDF file: LEADERSHIP STRATEGIES
Chapter 5
Growing Your Average Sale
Click on title to watch a video or view a PDF file.
1. Video: What is Your Average Sale? Intro
2. PDF file: 7 Steps to increasing your Average Sale
3. Video: Increasing Your Average Sale Part 2
4. PDF file: How to Upsell and Crossell
5. Video: More Ways to Increase Your Average Sale
6. PDF file: How You Can Increase Your Average Sale
7. Video: How Services Can Increase Average Sale
8. Video: More Research to Help you Increase Average Sales
9. Video: Point of Purchase Promotions
10. PDF file: 23 Ways to Increase Your Average Sale
Chapter 6
How to Reduce Your Stress and Have More Time! The Power of Systems
1. PDF file: Systems the Key to Success!
2. Video: Systems Intro Why We Need Them
3. Word.doc: Operations Manual Outline for Your Small Business
4. PDF file: Why You Want to Have More Systems
5. Video: Common Small Business Systems
6. Video: Running The Tests on Your System
7. Word.doc: Employee Policy Manual Outline for Small Business
8. PDF file: System blank sheet for your Operations Manual
9. Video: How To Build a System
10. PDF file: A System For Opening The Business
Chapter 7
Cutting The Crap - Where to Look to Reduce your Expenses
1. PDF file: Profit Holes
2. Video: Cutting the Crap and Going Lean
3. Video: Your Biggest Expenses - Labor
4. Video: Saving Money with Cash Management, Advertising & Inventory
5. PDF file: Why I served Roadkill to my Investors
6. Video: Plugging Profit Holes with your Maintenance, Travel, and Vehicles
7. Video: Utility Costs and Other Expenses
8. PDF file: Plugging Profit Holes -107 Strategies to Reduce Your Expenses
Chapter 8
Understanding Your Financial Situation Clearly
1. PDF file: Reviewing Your Financial Statements
2. Video: Your Financial Statements Are Your Report Cards
3. Video: Understanding Your Cash Flow Statements
4. PDF file: Sample Cash Flow Statement
5. Video: Your Balance Sheets
6. PDF file: Sample Comparative Balance Sheet
7. Video: Understanding Your Income Statements
8. PDF file: Sample Income Statement
9. Video: July Academy
Chapter 9
Pricing For Profit
1. PDF file: Pricing for Profit Worksheets
2. PDF file: 8 Pricing Mistakes
3. PDF file: Pricing Strategy Worksheet
4. Video: Pricing for Profit Intro
5. Video: Biggest Pricing Mistakes that Small Business Owners Make
6. Video: Pricing Strategy
7. Video: Pricing Models Part 1
8. Video: Pricing Models Part 2
9. Video: Pricing Models Part 3
10. Video: Implementing Pricing Models
Chapter 10
Creating A Valuable Company You Can Sell One Day
1. Video: Creating A Valuable Business Intro
2. Video: Specific Qualities that Buyers are Looking For Pt1
3. Video: Qualities Buyers are Looking For Pt 2
4. Video: How Much is Your Business Worth
5. Video: Creating Value
Chapter 11
Getting Your Current Customers to Buy More Often
1. Video: This Month's Focus Current Customers
2. PDF file: Profiting from Your Current Customers Worksheet
3. Video: 10 Ways to Get Your Customers To Buy More Often Pt 1
4. Video: 10 Ways to Get Your Customers to Buy More Often Pt 2
5. PDF file: 4 Thing You Need to Do to Prevent Customers Loss
6. PDF file: Preventing Customer Loss Worksheets
7. Word.doc: Health Tip for Business Owners - High Blood Pressure?
8. PDF file: Customer Service Strategy 1
Chapter 12
How You Can Improve Your Conversion Rates
1. Video: Improving Your Conversion Rates
2. PDF file: Improving Your Conversion Rates
3. PDF file: Reducing Customer Risks
4. Video: Reducing Your Customers Risk
5. PDF file: Building Trust and Credibility Worksheet
6. PDF file: Developing Your Sales Team
7. Video: Maximizing Conversion Rates with Facility Design and Measurement
8. PDF file: Improve Conversion Rates With Design & Layout
9. PDF file: Measuring and Plugging Conversion leaks
10. PDF file: Sales Strategies